September 18, 2009
Guide to Online Insurance Lead Websites for Agents
Insurance agents used to spend a great share of their day cold calling individuals who, much of the time, did not want to be contacted. These days, insurance marketing for agents includespurchasing targeted leads from insurance leadgen sites. These insurance sales lead sites offer an effective substitute to prspect lists and other marketing methods.
Insurance leadgen companies work by pairing together consumers interested in an insurance policy with insurance brokers who are interested in selling them a policy. These websites gather information from each consumer using a web form, warehouse the data and then sell the insurance sales lead to one or more agents.
There are many unique insurance sales lead sites, each claiming to have the highest quality sales leads. How do you figure out which lead company to go with? There are specific characteristics that good leadgen websites hold that can make them stand out from the others including pricing, return policy, billing and filters.
The cost of you pay for each insurance sales lead is one way to look at an insurance sales lead webiste. However, you have to know that more expensive leads may earn you more new clients than cheaper leads. It seems that most of the time, you get what you pay for.
Most insurance lead generation sites will either expect you to either put down an initial deposit or will bill you at the month’s end, but you should be wary of insurance leadgen companies that try to have you put a very large amount of money up front.
Irrespective of the company you use, you’ll eventually be sent a lead that is unreachable or is a duplicate. A fair lead company will also have a great refund
return policy for these kinds of insurance leads.
Being able to only be sent the kind of prospect you want is significant. Most insurance lead generation companies offer some form of filtering option so that you only receive and are billed for the user that is most suitable for your business.
In summary, when choosing a sales lead company, you should browse around and start with 2-3 insurance lead generation websites. A few will be great for auto insurance leads while others might get you better homeowners insurance sales leads. Trying a number of sales lead sites will allow you to also keep your business protected in the event one or more of the insurance lead service’s quality declines.











