July 9, 2009
Guide to Online Insurance Sales Lead Companies for Agents
Prior to the internet, a healthy percentage of an insurance underwriter’s work day was spent on the telephone, cold calling potential prospects. These days, insurance marketing for brokers includesleveraging prescreened leads from sales lead companies. These companies offer an quick and easy way of obtaining new customers.
Insurance leadgen companies work by matching together users interested in an insurance policy with insurance underwriters who are looking to sell them a policy. They collect information from each user using a lead form, warehouse the data and then sell the insurance lead to an insurance agent.
With an abundant amount of insurance leadgen sites all offering slightly distinct products, agents don’t always know which company is right for them. There are distinct characteristics that good lead generation companies have that can make them stand out from the others including pricing, refund policy, billing and filters.
Lead Cost is big. An inexpensive insurance lead may not provide the best customers but a high cost lead might cost too much to make a net profit
Many sales lead websites will either expect you to either put down a relatively small initial deposit or will charge you at the month’s end, but you should be wary of insurance lead generation companies that try to have you put a significant amount of money up front.
Fake sales leads are inescapable. Select a service with a great refund policy and this shouldn’t be an issue.
The ability to only get the kind of consumer you want is key. Most sales lead websites offer some sort of filtering ability so that you only get and are charged for the customer that is most suitable for your agency.
When purchasing leads, you shouldn’t choose only one lead service. You should test multiple insurance lead generation sites. A few will be strong for auto insurance leads while others might supply better home insurance leads. Utilizing multiple sales lead companies will permit you to also keep you and your business protected in the event one or more of the lead service’s quality comes down.
