Archive for June 10th, 2008

Travelers Checks Or Debit Cards?

My first time overseas, I had to exchange cash in $200 of travelers checks to pay a mountaineering guide who hadn’t heard of American Express. The bank charged me $8. During the same trip, I used my debit card at an ATM to get $200 from my checking account. Once home, I saw that the charge for this was one dollar, and that was the last time I used traveler’s checks.

Debit And Credit Cards When Traveling

I usually carry a debit card and a credit card when I travel now. I keep them well-hidden in two separate places. If they are stolen, which has never happened yet, they have either zero liability, or a fifty dollar liability limit for any unauthorized charges. Ask your bank or credit card company about this.

When an Automated Teller Machine (ATM) won’t take one of the cards for some reason - and this will happen - I use the other card, which usually works fine. Credit cards may be less trouble than debit cards. Your liability could be zero on your stolen debit card, but you probably won’t have access to your account until the matter is sorted out.

Of course, on longer trips it’s a hassle to pay the credit card bill on time, which isn’t a problem with debit cards. Carry both, and on longer trips you can wait until you’re a few weeks from home to use the credit card. That way you’ll get there before the bill does.

An important advantage credit and debit cards have over travelers checks, is that when you need the local currency, you’ll almost always get a better exchange rate with your cards. Also, the cash you get from the local ATM will truly be accepted everywhere, something even American Express Travelers Checks can’t promise.

I have nothing against American Express. Once, when I was robbed in Mexico, they quickly and curtiously replaced my stolen traveler’s checks. Also, at times it is appropriate to carry money in several forms, including theirs. However, times change and ATMs are everywhere now, so my policy is : Travelers checks; don’t leave home with them. You can take an American Express credit card instead.

Steve Gillman hit the road at sixteen, and traveled the U.S. and Mexico alone at 17. Now 40, he travels with his wife Ana, whom he met in Ecuador. To read their stories, tips and travel information, visit: http://www.EverythingAboutTravel.com

Automotive Retail BDC and Internet Departments - CRM Alone is Not Enough

CRM software is only one component of Information Technology.

Information Technology (IT) should comprise all hardware and software data solutions; marketing and communication systems; and most importantly the design, testing, application and refinement of the methods of implementation.

In other words, IT is not just software and hardware, it is the central philosophy and methodology underlying the coordinated application of technological assets in the search for efficient growth.

IT Objectives:

Maximize capitalization of internet prospects Maximize capitalization of global corporate data Minimize Internet and/or BDC departmental overhead Reduce third-party lead referral costs Increase captive lead frequency Strengthen ancillary revenue streams - parts, service and merchandise Exploit horizontal market opportunities

As such, a CRM platform cannot not be considered - in itself - an efficient vehicle for growth. Rather, the coordination of CRM with all other IT assets, in concert with a comprehensive marketing and communications strategy - across all franchises (and beyond) - remains the key to attaining and sustaining a superior level of efficient growth.

With this in mind, the evaluation of any piece of hardware or software should include it’s ability to:

Work properly Accommodate strategic goals and processes “Talk” to other systems Adapt Be easy to use and understand Work quickly Work securely and privately

With regard to personnel, the ideal IT manager should not only possess a reasonable knowledge of hardware and software systems, but also a strong grasp of the retail marketplace, in addition to marketing and communications strategies. The IT manager will consolidate all technological assets and (working in conjunction with the principal(s)) develop new strategies facilitated via this nascent consolidation of datasources and communications systems.

Moreover, the IT manager is the most important piece of the puzzle; for it is through this key employee that all data and communications pass, all systems unite; and the successful, efficient utilization of this amalgamation via strategic marketing initiatives is dependent. No other single employee has the potential to control so much, and through doing so contribute so much.

In closing: Where most have welcomed and quickly capitalized upon technological advances in communication, the automotive retail industry - obstinate and myopic - has barely capitulated. Hence, the opportunities just over the horizon may be considerable for those who endeavor.