Archive for June 3rd, 2008

Selling Yourself Online: How to be Effective!

With so many products and solutions out there that you can sell online, finding what works for you can be a tough process. Once you do know what you want to sell you have to then figure out how you want to sell it. The same rules that apply for selling tea cups are a little different then the rules that you will need to follow to sell an automobile online. What you need to do is figure what your major selling item will be and then use other products on your website to focus around it. If you are selling a car then some focus products would be tires, tools, window cleaner ect…

Now after you have figured out your main product as well as some focus products you then have to design your website and promotion around them. You’ll have to figure out what features you want to list and which ones to exclude. The important part of this process is to show the product for what it truly is. Now if you are selling brand new items online then you may not have to worry about this. It really depends on your product field that will determine what features you will list, making sure that you include the good and the not so good in the description. Newer products usually cut this out as well as selling e-products. Just make sure you promote the product for what it exactly is and people will be happy. Trust me, if you sell someone a BMW and it is really a Toyota then you are going to be in trouble. This is the same if you are a webhoster and guarantee 99% up time and only have 90% up time.

When promoting your product as well as offering it on your website, don’t forget to include bonus offers with to entice a bigger reply when people are viewing your ads/site. This could be “sign up now and get a free domain with you purchase of 3 months of hosting”. It also could be “order now and save 10% on the purchase price”. This will give customers a reason for going with your company over your competitors.

Finally make sure when you promote your product or site(especially when it comes to software and e-products) make sure to point out that your company will not only save them money but time. This is extremely important as in the world of business, time is a very valuable object. The more time you save, the more money you can make and that is what every businesses is about!

Anthony Jewell has over 6 Years experience in the Web & Graphics World. You can visit my business and join in conversation at our forum at http://www.logo2d.com/forum & http://www.logo2d.com

©Copyright 2005 Logo2D.com : Feel free to use this article freely but please keep in the copyright

B2B Direct Mail Lists: Ask These Questions Before Renting

If the most important part of any
business-to-business direct mail package is the list,
how can you be sure that you have a good list
before you drop your money (and your reputation) in
the mailbox? Answer: Ask the right questions before
you rent that
list.

1. Who is on the list, exactly?
Let’s say your potential list is high-tech prospects.
Are the people on the list analysts, network
administrators, product managers, chief information
officers or sales managers? Knowing makes all the
difference. So make sure you can select names by
job title or function.

2. What is the source of the list?
Is the list a compiled list, where names and
addresses are compiled into a list from directories,
newspapers, trade show registrations and other
public sources? Or is the list an opt-in list (such as
subscribers to a particular trade publication, or
buyers from an online store)? Lists of names that are
compiled from phone books and directories usually
age more quickly than names from opt-in lists and
usually produce more undeliverable mail.

3. Are the names on the list known buyers?

The best B2B lists contain names of businesspeople
who have bought your product or service or one like
it, regardless of how they bought it (online, by mail,
retail).

4. How recently did they buy?
In the trade, we call this Recency. Prospects who
bought a product or service like yours recently are
better prospects than ones who purchased years ago.

5. How often do they buy?
We call this Frequencyhow often someone buys.
Naturally, someone who buys your product or service
often is a better prospect than someone who buys
less frequently.

6. How much do they spend?
We call this Monetary value, and it’s the third
component in the standard test of mailing list
qualityRecency, Frequency, Monetary value.
Buyers who spend the most are the best prospects
for your mailing.

7. Are the people on the list “direct-mail
responsive?”

Sometimes a list owner or list broker will know if the
names on her list respond to direct mail offers. A
good example would be a catalog merchant who
would know the percentage of names on his list who
buy through the mail.

8. How fresh are the names?
Some business-to-business lists decay at a rate of
25% a year. In other words, at any given time, 25%
of the names on a given list will have moved (new
address), been promoted (new job title), undergone
a restructuring (new email address) or quit. Ask your
list owner or list broker how often they update their
list.

9. When was the list last cleaned?
List owners “clean” their lists by comparing them
against the postal service’s National Change of
Address file. Ask how often this is done.

10. How often is the list rented?
If the list is rented often, it is likely a good list (but
one that contains names of prospects who may have

been inundated with offers like yours). If the list is
rarely rented, it is either no good or it contains a
highly specific group of prospects that no other
business except yours wants to mail to (not likely).

11. How many other mailers tested the list
successfully?

You should conduct a test mailing to a list before
rolling out your entire mailing. Ask how many other
businesses tested the list and then declined to
rollout, and how many tested the list and decided to
rollout. The answers you get give you an idea of the
value of the list to your business.

12. Who else rents the list?
Do your competitors rent the list? See if you can find
out!

Alan Sharpe - EzineArticles Expert Author

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About the author
Alan Sharpe is a business-to-business direct mail copywriter and lead generation specialist who helps business owners and marketing managers generate leads, close sales and retain customers using business-to-business direct mail marketing. Learn more about his creative direct mail writing services and sign up for free weekly tips like this at http://www.sharpecopy.com.

© 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the “About the author” message).

Best Home Based Businesses: Fourth Soul Searching Step to Creating an Internet Home Based Business S

Are you ready to create one of the best home based businesses? What products or services could you sell on the internet to make a successful living while working at home?

This article is number four in a four-part series that is designed to assist you in creating your ideal internet home based business. To view Parts 1, 2, and 3 please do an Author search on Go Articles for Chrystal Chantel.

In the previous articles I asked to you to discover what you love to do, and identify the problems that people who also enjoy your activities experience. Then I asked you to brainstorm potential solutions to those problems, and assess your ideas: think of how you could turn your solutions into an information product or service that you could sell on the internet.

So let’s explore the final phase in this process: Research Your Business Ideas. In this phase you will research the feasibility of successfully selling your product or service over the internet. You will need to look at the following points:

*How much demand is there for your product or service? *Are similar products already available on the internet? *If yes, how much competition is there? *What are their strengths and weaknesses of your competition? *Could you sell your product at a competitive price and still make money? *What will it cost you to turn your idea into reality? *How long will it take you to develop your product or service?

Extensive research at this step is critical to the success of your business. Owners of the best home based businesses have thoroughly researched their idea before they launched their business. The more thorough research you do now, the more likely you will be successful when you actually start selling your product online.

Here are some useful internet tools I recommend that can assist you in this research. Keep in mind that when people search for information on the internet they usually type keywords or keyword phrases into search engines. For example, they may search for “Hawaii vacation package” or “model cars”. Start thinking of the keywords potential buyers may use to find your product. Research the demand and competition for your potential internet home based business idea by using tools such as the following:

*Wordtracker Free Trial http://www.wordtracker.com/ *Overture: http://searchmarketing.yahoo.com/rc/srch/ Click on Visit the Resource Center, then click on Keyword Selector Tool.

These tools are great resources for discovering which search terms people are using and how much competition is already established on the internet. You will likely find people are searching with keywords that you had not yet thought of.

Wordtracker is a particularly valuable tool. In fact, I’d say it’s a goldmine. Check it out and you’ll see what I mean. Use the free trial to identify the keywords you are interested in. Then you may wish to purchase the service for a day or a week in order to do detailed research. This research will help you to come up with a long list of the very best keywords for your business idea.

Do your research thoroughly. Then begin to write a plan of how you could turn your ideas into your own unique internet products. I invite you to find out more on how to be successful with your online business by visiting Build Your Dream Business. I would love to help you turn your passions into one of the best home based businesses. Good luck!

© Copyright Chrystal Chantel, All Rights Reserved. Chrystal Chantel http://www.build-your-dream-business.net/

I grant permission to publish this article, electronically or in print, as long as the bylines and the About the Author resource box are included with live links, and the article is not changed in any way.

Parents and ADHD Patients Caught in the Middle as FDA Committees Disagree

Millions of parents have read the recent headlines that the FDA has recommended warning labels on medications used for the treatmentn of ADHD. These headlines have caused a lot of fear among parents, wondering if the medications that their children were using to help their ADHD might be dangerous.

We always want parents to make decisions based on facts, not on fear. So here are the important details of a disagreement between two committees. Knowing the whole story will surprise you.

On February 9, 2006, the FDA’s standing Drug Safety and Risk Management Advisory Committee was tasked for the morning to study ADHD medications to see if there was a link between the stimulant medications and an increased risk of sudden death or serious cardiovascular problems from taking the medications. The FDA also tasked the Committed with considering ways of studying the drugs without putting patients at risk.

This FDA advisory committee is a standing committee that studies all types of medications and products. Members of the DSRM committee have a broad range of experiences and education, and report on a range of agenda items through the year. The information below comes from sources ranging from news reports to the FDA Advisory Committee’s own website.

As the DSRM committee considered ADHD medications, and after some discussion, the Committee took action and voted 15-0 to recommend that the FDA require a “medication guide” for parents and patients to read for all prescriptions of ADHD medications. Good thinking and common sense applied.

However, some members of the DSRM Committee got off task immediately and began to debate the link between the medications and 25 reported deaths of patients who had been taking ADHD medications over a four-year period of time (1999-2003). Many of these patients had pre-existing heart problems.

The FDA’s Dr. Kate Gelperin, who is a medical officer in the Office of Drug Safety, joined the conversation and reported to the Committee that an analysis of the reports of death and injury suggest a possible link between the drugs and cardiovascular problems, but that it is not “conclusive” that a link exists, it is just a possible link.

Nor is it clear that there is actually an increased incidence of death or serious injury from taking ADHD medications. “This is really a question that we would like to have answered,” said Dr. Gelperin, referring to the DSRM Committee’s reason for meeting.

An previous FDA review found less than one death, or serious injury, per 1 million prescriptions filled for ADHD medications.

Some members of the Committee then changed the subject, stopped talking about safety, and charged that ADHD medications are seriously “over-prescribed.”

According to sources, Cardiologist Steve Nissen, a well-respected consultant to the Committee, gave his opinion that there was an out of control growth in the rate of ADHD medications being prescribed to adults, and stated, “We have to elevate the level of concern” about the “out-of-control use of drugs that [may] have profound cardiac effects.”

Dr. Nissen pushed for a “black box” warning label on all ADHD medications. Over-prescription to adults, rather than safety, now became the issue under debate. The “black box warning,” normally a response to a safety issue, would now be recommended to slow the rate of growth in prescriptions to adults.

The committee apparently never considered the possibility that the reason for the increase in the use of ADHD medications may be that they actually work, and that people might refill their prescriptions for the medications because they may actually improve the quality of their lives.

After debate, the Committee voted 8-7 to recommend the most serious type of warning, a “black box” warning label, for ADHD medications because of “potential cardiac risks” (not mentioning that they were really more concerned about the rate of growth in the prescription of the medications with adult patients).

March 23, 2006. Following the actions of the Drug Safety and Risk Management Advisory Committee, the FDA had asked their Pediatric Advisory Committee to also study the issue, and they met to make their recommendations.

The Pediatric Advisory Committee rejected the recommendation from the Drug Safety and Risk Management Advisory Committee that medications used to treat ADHD should have the strongest type of warning, called a “black box” warning.

The Pediatric advisory committee did recommend adding more information to the labels of these medications for doctors, patients, and parents.

The FDA must now consider the recommendations of both advisory committees and determine what, if any, action to take regarding ADHD medications. No one knows for certain how many children and teens are prescribed these medications for ADHD, but estimates range from 2 million to 3.3 million in the United States alone, so this is an important decision to make.

It is important to understand that all stimulants have potential side-effects, including loss of appetite, increased heart rate, and less commonly a risk of seizure, heart attacks, hallucinations, and more. People with heart conditions should not take or use any stimulants, from caffeine (Starbucks coffee, Mountain Dew, Diet Pepsi, or even chocolate) to medications.

The medications can be controversial. For example, Health Canada had pulled Adderall from the market in Canada last year, but then found that there really was very little evidence linking the medication to these serious problems. Adderall was returned to the market after a few months. The Health Canada report can be read online.

Strattera already has a “black box” warning in the U.S. that it may cause suicidal thoughts in children. It also carries a similar warning in Canada.

About the debate, it is important to understand that the Drug Safety and Risk Management Advisory Committee is composed largely of Risk Management specialists. None of the members treat children or teens for ADHD, and only know of the issue second hand. According to the FDA Advisory Committee web site the Committee is composed of 2 Internal Medicine MDs, 1 Ambulatory Care and Prevention MD, 6 PhD’s or equivalent in Pharmacy or Pharmaceuticals, 1 Lawyer, 1 Pharmaceutical Industry Representative, 0 Pediatricians, 0 Psychiatrists, and 0 Family Practice Docs.

After the DSRM Advisory Committee voted 8-7 for the “black box” warning on ADHD drugs, the FDA asked the Pediatric Advisory Committee to examine the same issues.

The Pediatric advisory committee was composed largely of Pediatricians and Child Psychologists who actually treat children for a living, and often prescribe medications for ADHD patients. A list of the members of this Committee can be found at the advisory committee website.

The Pediatric Advisory Committee concluded that, “Potential episodes of psychosis, aggression and cardiac events with attention deficit drugs in children do not warrant a black box warning.”

The committee felt that the cardiovascular events were not of a similar risk in ADHD children as adults, except for those with cardiovascular abnormalities. The committee also declined to endorse a black box for psychiatric events, including aggression, and risk of suicide, according to the FDA Advisory Committee’s web site.

Also parents should understand that the News Media loves the debate, and loves the idea that a medication that is being prescribed to perhaps 3 million children and teens might be forced to wear a “black box” warning on the label. This is the kind of news that sells newspapers.

Physicians, patients, and parents must understand that there are risks to stimulant medications. But they are rare. Stimulant medications do have their place, and when needed should be considered. Stimulant medications should be prescribed with care, and parents should understand that they are not toys, vitamins, or over the counter remedies. The medications used for ADHD are powerful, usually effective, but can sometimes cause serious problems.

There are alternatives that can also be effective without the potential of dangerous side-effects, including diets for ADHD (see http://www.newideas.net/adddiet.htm for an example), the nutraceutical Attend’s specific treatment strategies (http://www.newideas.net/attend.htm), and EEG Neuro-feedback training (http://www.eegspectrum and others).

We have always recommended trying the alternatives (1) diet and (2) Attend strategies before considering medications. Together they are statistically as effective as medications in the treatment of ADHD. Should these interventions not provide the patient with the benefits that he needs, the patient should then consider the available medications for ADHD.

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The above article is for information and educational purposes, and is not to be considered as medical advice. Consult with your physician on these issues.

Douglas Cowan, Psy.D., is a “retired” family therapist. He has worked with ADHD children and their families since 1986, and has researched and written about ADHD extensively. He is the clinical director of the ADHD Information Library at http://www.newideas.net, helping over 400,000 parents and teachers learn more about ADHD each year. Dr. Cowan also serves on the Medical Advisory Board of VAXA International of Tampa, FL., is President of the Board of Directors for KAXL 88.3 FM in central California, and is Pastor of Family Ministries at his church in California.