Archive for May 22nd, 2008

When to Pinpoint Best Friend Gifts and Renew Your Friendship

Do you ever wonder how to discover unique best friend gifts and refresh or recharge your companionship? Chums are not always best friends and as much as you tell them how much you care, every now and then it really is smart to give a best friend unique gift to your object of friendship just to reveal, “You are worth a little extra.”

Do you ever need to have your batteries “re-loaded”, or you may need a boost to your self-worth. You might be facing a very scary situation–like turning another year younger with a BIG zero behind the digit–and need a steady and solid presence.

How about having a strong shoulders to vent your troubles to and get feedback, but only if it is required. On a more enjoyable note, you may want to take a fun filled vacation and spend countless hours talking, watching the birds and catching up on the day. Wouldn’t it be fantastic to find–and then hold on to–a beautiful mind, the one that fits these needs, plus much more!

If you not sleep-walking, we’re talking about best friends! It is all so important to recognize and value one of the best unique gifts on our earth–best friends! They are truly invaluable and can save you literally hundreds of dollars in doctor’s bills. Once identified, this person can serve as “consultant” on everything from children, betrothed, religion and social topics.

Now, it is also worthwhile to realize that these best friends are a valuable tool and resource, and not to be taken for naught. You have a responsibility to guard and protect them.

Make sure to respect not only their efforts, but also their point of view when you ask for their opinion. Treat your best friends like the precious stone they are, and guarantee their protection. After all, it’s hard to discover and keep good friends–much less best friends.

Finding a great best friend gift is always a good idea. Best friends are great to talk with into the dark hours of the night. Just a text message away your best friend is an outstanding resource to call upon. It is like they say, “A best friend does not bail you out of jail, they are sitting on the chair in the cell next to you.” Click Here for all your “best friend gift ideas”.

10 Simple Ways To Expand Your Subscriber List

Here are 10 ways to expand your subscriber list:

1. Keep your subscription form easy to find on every web
page. Preferably, add it on your navigational bar. If the
form is to large for the bar or page, add a hyperlink and
send them to a popup or a separate page so that the previous
page on your site doesn’t disappear. It is easy for them to
return to your main site.

2. Not only must the form be easy to see, it also needs to
be easy to read. Label each field. I’ve seen a few where I
didn’t know what to enter. Be kind to computer readers
suffering from dry eyes, make the font large and easy to
read.

3. Do you write your own ezine articles? Add a “please
subscribe here” line to your byline. Begin the line with a
benefit they will get from subscribing and then add a few
invitational words along with a URL hyperlink. Example:
“Learn more about this topic. Subscribe to [name of your
ezine] by visiting….”

4. Generally, people are impulsive buyers. So, give them
that impulse. Give away a free ebook. Instead of letting
them see that the ebook is free, regularly charge for the
eBook. Six dollars is a good price, just explain them that
it is a limited special offer.

They will perceive it even more valuable when there is a
price connected to it. An example of the wording could go
like, “Normally this ebook sells for $6 at [your web site
URL or even a middle man ebook site].” Always give them a
reason why you are giving it to them free. Make the reason
believable.

5. Do you belong to networking groups, or attend other
events? Invite everyone you meet if they would like to
register for your ezine. Give them a story about the free,
but not so free, ebook offer. Always, make this offer
limited. In fact, have a list of these free but-not-free
ebooks, written either by you, affiliates, or from resale
right products. Move them around. Put one on the calendar
for January through December and then repeat them the next
year. Then in the third year, change it. Also, share with
them how easy it is to opt-out if they don’t like the ezine
and they can keep the ebook.

6. Don’t stop at networking groups, contact trade or
professional organizations you do or don’t belong to that
have a high percentage of your type of readers. Ask for the
membership list. Look for the people you have identified as
your gatekeepers (people that know lots of others in your
target market). For accountants, it’s lawyers and bankers.
Call them and introduce yourself. Ask if they could
recommend your ezine to a few of their friends. You can
also attend their networking events and ask, ask, ask.

7. Instead, or in addition to, calling the gatekeepers you
have identified on the membership lists, you can send them a
letter of introduction — a direct mail piece. The piece
can ask them (a call to action) to visit your web site for
more information on your newsletter and/or receive a copy of
the free but-not-free ebook.

8. Share the wealth. Exchange recommendations to each
other’s newsletter. Be prepared for these so that it
doesn’t cost you valuable time when you are working on a
deadline. If you work with a virtual assistant, let them
respond to these opportunities. Prepare three or four
examples and offer the exchanger their choice to use one
that they feel is appropriate for their audience. Ask them
for a reciprocal and equal announcement.

9. Make comments and include your byline at the end.
Comments can be product review on Amazon, ezines you enjoy,
or local newspapers. Give suggestions, share your stories
on how it helped you, ask questions, or give ideas that
emerged from your reading. Blogs are also good places to
comment on as well.

10. It takes 7 times before people start to trust. Present
them 7 opportunities to have two-way conversations with you.
Not one-way conversations (you write, they read). Provide
the two-way with surveys, questions, contests, games, things
that they need to ask for are just a few. If you are
offering a contest, send them a testimonial from the winner.
If you can, create an opportunity for many winners. It
spreads the hope.

Copyright, Catherine Franz. All rights reserved.

About the Author: Catherine Franz is a Marketing & Writing Coach, niches,
product development, Internet marketing, nonfiction
writing and training. Additional Articles:
http://www.abundancecenter.com
blog: http://abundance.blogs.com

Source: www.isnare.com

Dishwasher Secrets - Make It Clean Perfectly

As a service company we are constantly asked, “Why doesn’t my dishwasher clean better”. To this query we offer the following insights and suggestions.

Whenever we diagnose a “poor cleaning” complaint the main things we want to know are:

1)Is the water hot enough, 2)are you using a proper detergent, 3)
are you using a rinse additive, and 4) your loading practices.

1 Water temperature

Most manufacturers suggest a minimum 120 Fahrenheit for the dishwasher to begin the cleaning process, 140 to remove food soiling, and 155 to sanitize and remove bacteria. In restaurants they boost the dishwasher temperature to 180 Fahrenheit to satisfy health requirements. Consumers misunderstanding these requirements have led to problems for the household dishwasher.

In a dishwasher the temperature of the wash water is paramount. Unfortunately, It is now common to find household water temperatures of 100 Fahrenheit, or less.

Many people have lowered their household water temperature in an effort to be conscientious consumers. Yes, it lowers electrical consumption. Unfortunately it has other consequences.

Manufacturers say it does not provide enough heat to clean dishes properly and can leave them covered in bacteria and food residue. Supporters of lower water temperatures claim it is both environmentally friendly and necessary to protect children from any possibility of scalding at bath time.

One of the latest ideas is a mixing valve added to hot water tanks. It is preset and will not allow temperatures in excess of 115 Fahrenheit. It does this by mixing cold water with the hot to maintain this preset maximum.

This debate over hot water tank temperatures has resulted in a catch 22 type scenario. Lower the temperature to lower consumption and be more child safe, but end up leaving bacteria on the plates we use to eat.

Low water temperature can also affect the cycle length. If too low the dishwasher may keep stopping to try and heat the water. A normal cycle of 40 minutes could be extended to 2 or 3 hours with all the heating delays. Some dishwashers may stall completely.

2 Using proper detergent

We always suggest you use a name brand detergent. A good detergent is always worth the price. So stay away from those that are super inexpensive, or ones that claims to clean the dishes plus everything else in the house. If unsure, ask your neighbours what they use.

Gel or crystal, the choice is yours. Both seem to work equally well. Whichever form you prefer the one thing we always stress is, “when you find one that works for you stick with it … even if it costs more than others”.

Crystal is less messy, while gel will dissolve quicker with the water. If your water temperature is low (as described above) gel may be a choice because it will mix better.

If using crystal detergent be aware that it can pick up moisture from the air. When this happens it will swell up and become lumpy or harden. These lumps will be difficult to break down and will not fully dissolve. If at cycle’s end you see detergent left inside it may be evidence of hardened crystals.

Additional evidence of moisture buildup can be seen if the box itself appears to be swollen. If seen, replace immediately with a fresh box.

A box of detergent should be consumed within 2-3 months. If not throw it away and buy a new one. Match the box size to your needs. Do not buy a large box just because it is on sale. If you have to throw most of it away, it wasn’t much of a bargain.

Some detergent manufacturers now offer a product that combines the detergent with the rinse additive. Others offer a detergent that includes a special grease-dissolving agent. Still others are in a tab form, or inside a dissolvable plastic pouch.

Also dishwashing detergent and dishwasher detergent are not interchangeable. Trying to do so will cause problems. Each type of detergent is formulated to do a specific job.

“Dishwashing detergent” is the one used to wash dishes in the sink is. It is definitely not meant for the dishwasher. Anyone who has ever mistakenly put it into the dishwasher can attest to the mess this will produce. The beating action of the water will produce massive amounts of suds. This results in the dishwasher flooding out the door and across the kitchen floor.

So the moral of this tale is: “Don’t confuse dishwashing with dishwasher”.

3 Rinse additive

This is something that gets forgotten once the free sample bottle that came with the dishwasher has been used.

Its job is to make the water run off the dishes faster so they can dry quicker. Without it there would be little beads of water on everything at the end of the cycle. Glasses especially would appear to be water stained or be left with a gritty residue. So if poor cleaning is a problem, check the rinse additive level.

But remember, only one or two drops are added per load. A few ounces of rinse additive lasts a very long time. Such a long time those customers often think it is not being added, and blame the additive for problems it has nothing to do with

To refill, look on the dishwasher door for a cap or plug that is removable. It is often overlooked because the time between fill ups can be months. Also, the appliance manufacturers could help solve this problem if more of them added some sort of “Hey, I’m empty” indicator.

Frigidaire dishwashers have a neat little indicator. Right next to the soap dispenser is a clear plastic eye that changes colour when the additive is empty. So every time you add detergent to the machine you also see this eye staring back at you. White if empty, and black if full. Simple, effective, and smart.

4 Proper loading

Lastly, don’t forget that how you load the dishes can drastically affect how well they are cleaned.

Proper loading will allow the water to penetrate all the nooks and crannies. Try the following suggestions:

Cups and glasses on the top rack with bottoms up

Plates on the bottom rack all facing the same direction

Bowls either rack, but all facing the same direction

Utensils in the utensil holder in a mixed fashion (some knives, forks, spoons together in each compartment) to allow gaps between them

Large items, such as a spatulas, laying down on top rack

Pots bottom up wherever space allows (on their side okay if positioned so that water will drain out)

Placing the dishes and utensils in an orderly manner really does make for a better wash. It allows the water sprays to penetrate the dishes thoroughly. Try it … it works.

The analogy I offer customers is: If you were going on a car trip would you pack the car efficiently, or just open the doors and throw everything inside so that the passengers had to fight with the luggage. I think you get the picture.

Dishwasher efficiency

If your dishwasher is having a mechanical problem the result may show up as poor cleaning. Anything from low water pressure, broken pump, not draining fully, or even a blocked filter could be the cause.

So how do you know if the machine needs repair? You don’t. But, by checking all the previous problems first a lot of the more common causes of poor cleaning can be easily eliminated.

Also, you have probably heard this a million times before, but before telephoning for service read you owner’s manual. It can include some valuable information. It will usually give you a checklist of items to test before calling for service.

Summing up

You now know what is needed to make the dishes come out of the dishwasher sparkling clean. Hot water, good detergent, rinse additive, and proper loading practices. That’s it - that’s all. Provide all four of these things to the dishwasher and your cleaning success is guaranteed.

So load up the machine, go get yourself a liquid refreshment, put your feet up and let the dishwasher do all the work.

Copyright 2004 by Donald Grummett. All right reserved.
Donald Grummett is an appliance service manager in Ottawa, Canada. In the trade over 30 years as both a technician and business owner.
For more information about appliances including FAQ,
Stain guide, Recycle, and Newsletter visit http://www.mgservices.ca

How CRM Software Works — Creating Customer Satisfaction with a Click

When people ask, “What is CRM?” the literal answer is, “Customer Relationship Management,” but that doesn’t really convey much in terms of what all CRM does for a business. This CRM definition is too narrow to really explain everything the system does if it is working to its fullest potential and is user-friendly enough to expand and grow as a customer-client relationship changes and grows.

CRM in the broader sense encompasses not only customer relationship management itself but how customer relationship management is handled and the most important elements of a CRM program that are essential to its being successful. The range of CRM software options vary from those that provide simple customer tracking and live chat capabilities to the more complex CRM solutions that can integrate all of the customer relationship data an enterprise has on each client past, present and future in a dynamic information data network.

What should I look for in a CRM software package?

If there’s an ideal CRM software package that works for every company and every situation, it hasn’t been discovered yet, simply because every company has slightly different needs for their customer relationship management needs as well as software implementation.

In general, however, when you are looking for a strong CRM software package there are a few things to keep in mind. If you are shopping for a CRM package, try to forget about the initial price tag at first (as difficult as this may be) and focus on the adaptability, usability and integrity of each system you evaluate as it relates to your particular needs. A few things to consider:

• What are the most important facets of customer relations are we looking to address, and does this CRM software support tracking and updating all aspects of this? For example, if your company wants to customer service to have ready access to changes in customer spending habits and an opportunity to offer new product options based on these records, make sure this capability is built into the software. Customization down the line will be time-consuming and expensive — if you have a primary goal, make sure it is standard in your CRM software package.

• Will the CRM software package integrate smoothly with all platforms currently in use at your company? If you will have to re-enter all databases such as client names, addresses and phone numbers, this will significantly increase the amount of money you’ll spend in the long run. Make sure that you can either integrate smoothly or import all information needed flawlessly.

• Is the product more than you need? An enterprise solution that offers fifteen functions you don’t need and never will isn’t a bargain if you will never expand into that market niche. Just because it’s available doesn’t mean you have to have it. Selling custom-sewn hats? You won’t need a CRM software package for tracking million-dollar overseas accounts.

• Has this CRM software package been used for a company of your size before? If it has been used for companies up to 10,000 and you have 150,000, the system may simply not be able to sustain the volume of data and crash or develop glitches. Look for something more powerful with a support system capable of understanding the size of your company.

Can you build me a dream CRM software package?

Hmm…let’s see. The best CRM software package would be optimally functional across all platforms and have its own customer support backing it, and …. Well, let’s take a look at our own list of what we’d really like in a CRM software package if money was no object and we could “have it all,” so to speak:

• A CRM software provider that has partnerships with other vendors for support in the event you need it for integration of platforms.

• Extensive training from certified CRM software technicians who will walk your people through the process of setting up, using and training others on the system.

• Full data migration capabilities to and from all programs in current use to the new CRM software.

• Offsite server storage backup for all information in the CRM system for added security.

• A toolbox for company programmers for customizing templates for company use — this will save huge amounts of time by eliminating the need to write custom codes from scratch.

• Either in-house consultants or a choice of contracted consultants they recommend (try not to be at the mercy of one consultant when there is a problem).

• A CRM software package designed by a company familiar with our specific industry and its structural needs.

The best CRM software packages enable customer service representatives to review the account information of each client or customer when they are talking to him or her and immediately understand something about that person’s needs, wants and spending patterns.

For banks, CRM software can indicate their banking patterns — are they investing through the bank? Have they recently looked into a money market fund? Do they have substantial funds that could be put to better use than languishing in a simple CD?

A mail order company can note your shopping tendencies and make Christmas shopping suggestions based on past purchases by seeing that you buy a lot of kids’ clothes and that you spend about $200 each holiday. Used correctly, a toy company can steer you toward some bargains and suggest alternatives, enriching your shopping experience and building customer loyalty.

Why does CRM software fail so often after it’s put into place?

You’ve heard the stories about a company buying a CRM software package and then realizing it hasn’t really changed anything. The big-wigs are disappointed, customer service is frustrated, and the clients are aggravated with the new changes that don’t seem to show any improvements in customer service or client relations. How does it happen?

Because CRM software was purchased that wasn’t appropriate, was purchased too soon, or wasn’t implemented properly. If you don’t purchase CRM software that specifically addresses what your customer concerns are, you may have software that is very detailed in an area you don’t need and somewhat lacking in exactly what you do need.

Purchasing too soon means you bought the software before you had evaluated what you really wanted. Many companies by CRM software with a goal “to improve customer relations,” which is not a clear business goal! You should have a very specific, well-defined objective that your CRM software solution can address, and you company should have developed a formal objective before you went shopping for a solution. Retaining customers? Improving the size of current customer portfolios? Penetrating a new market niche? Reduce customer complaints? Improve customer repair response? Determine what it is you want to focus on as a goal, and then choose your CRM software solution based on how it will address it.

Finally, implementation of a new CRM program requires proper management support and effective training. That means that management must be behind it one hundred percent, and not have “head in the sand” approach where they determine that “that’s for customer service, I never did understand that stuff,” and avoid learning how the CRM software works. It is an attitude that will pervade the company.

Second, training is essential and must encompass the company to ensure that all levels of personnel will embrace the new system and understand the genuine need for it and the real goal of what you are trying to achieve with your new CRM software solution.

Some CRM software options for small and medium sized businesses

For small and medium businesses, the most common customer relations management software request is for anything that enhances online communications and improves the time between a customer complaint or question and resolution of the issue for them.

For many companies, there are software solutions that can be purchased or downloaded to be used through their Internet website for basic services such as online customer support through live chat and customer assistance with online purchasing that is both efficient and relatively inexpensive. If your need is primarily to improve sales volume, improve response to customer questions and complaints and to make your company website more personalized, look into these solutions that are at the lower end of the price spectrum while providing solid CRM products:

LivePerson offers two different versions, Basic and Enterprise that provide live chat, email and a variety of interactive forms customized to meet companies’ needs for customer relations. This company has developed live chat solutions and online forms for everything from universities to financial services firms. This company provides a wide range of services, including online marketing, case studies, and software designed to improve online shopping cart capabilities.

LiveHelper offers many of the same features, and adds real time traffic monitoring and other data assessment features as well. For the price, LiveHelper is a very good CRM software value.

GroopZ includes customer routing software so that you can transfer entire chat strings from one customer service rep to another if you need be, along with an efficient filing system for chat transcripts and customer records. For improving customer relations, the software support suggests pre- and post-service questions for all customers who contact you.

Also included are templates you can set up with specific, pre-scripted answers to frequently asked questions in online chat to save customer service representatives time and make the process clearer and more efficient. This company does a bit more customizing on the front end to fit your needs, and pricing is adjusted accordingly.

SupportWizard gives you three CRM options that give you some flexibility — you can buy, lease or let them host your customer service/relations solutions. Interactive FAQs, live chat, standard answers to frequent questions, and Boolean search capabilities to review past interactions all make this package extremely effective. SupportWizard also has more customizable features than some, including an “escalation alert” that can be tailored to specific situations when a supervisor would be notified if a customer service situation exceeds certain parameters.

This is one of the more expensive packages available, but rather than a monthly fee you are paying for lease or outright purchase options, so factor this into the cost. You will also get spectacular customer support and constant upgrades and patches when necessary. The integration of email, live chat and telephone information into one database is also a plus with SupportWizard.

BoldChat offers free CRM software for online customer service chat that you can use for a limited time, and offers a $9.95/month and a $39.95/month customized version of their CRM software. Both offer live customer service chat, but one adds customized windows and more options on buttons and the number of available customer service reps you can add.

CSLive offers the most comprehensive CRM software solution available for small and medium businesses, with live chat, email, and the usual customer service features you expect from a small business CRM solution, but with plenty of extras. CSLive also offers an extensive tracking and filing system, an Internet server site where you can upload and store files of customer help articles that customers can be referred to that can by emailed directly to clients by your reps. Throw in the message center and online meetings, and this is practically an enterprise sized solution at a small business price of $29.95 a month.

CRM software, whether on a monthly user basis or purchased outright and downloaded onto your own server, will make serving and understanding your clients and customers a more productive experience, and you will all be happier for it.

Copyright © 2004-2005 Evaluseek Publishing.

About the Author

Lucy P. Roberts is a successful freelance writer providing practical information and advice for businesses about everything related to CRM software solutions and live chat software. Her numerous articles include tips for saving both time and money; product reviews and reports; and other valuable insights about the customer relationship management industry. Learn more about the history of CRM and related topics when you visit CRM-Software-Guide.com today!