English Corpus

One of the great fallacies abroad is thinking that any regime
today can lay claim to being democratic. None are. Though we say
they are democratic and that they are democracies, they are
actually republican government?representative democracies. This
means that certain people are elected to serve the interests of
the people at large. These representatives make the decisions
for the people rather than the people making them. And these
representatives are elected for a period of time during which
period they cannot be removed except for what amount to crimes
or malfeasance.

If we had real democracies, the people would make the decisions
on any policy of government. It would be the people as
legislators?and enforcers, by the way. But that doesn?t go far
enough either. If we truly had a democracy, that is, a system of
government responsive to the desires of the people, then an
official would have to wear a device that would track what the
people want. And when a majority is reached either to do an act
or not do it, the official would have to either do it or cease
doing it depending. And that would be true even down to the
level of what is said or not said. If the people do not want a
particular official to use a particular word, the will of the
people would rule. Vox populi, vox dei. The wishes of the people
are the only thing that matters.

Government, however, would not be possible if this were the case
even though now this is much more feasible to do. (Some people
are advocating just this type of thing by the way. And all this
concern about polls to augur by is much of the same thing.) No
treaty could be negotiated, nor legislation could ever be passed
and no criminal could ever be apprehended, tried and convicted,
if this were the case. It would be government by committee and
that committee would be the committee of the whole people. And,
pardon the expression, it would be a rabble.

As it is, representatives are elected for a term of years and
the people are not allowed in to express their wishes except for
every 2 years, 4 years, or 6 years depending. This allows an
insulation from the people that is intended to create a space
for the representative to act in the common good. This means
that the common good should be the interest. The people will
vote on it later by voting on the representative. By that time,
however, passions may have cooled, the result may be clearer or
the argument made might have a better chance of carrying the
day. The point is that sometimes the people demand what is not
good for them, or they sometimes demand what is not good for a
sizeable minority of people. The mob is still a distinct
possibility.

Is this elitist? Well, yes. But the elitism was to have been
moderated by an intelligent people, a people who were involved
and understood the issues and went to a meeting from time to
time on some problem of government or society. But even so this
is the form of government we have and it has worked very well
over the past centuries. And it is only when the public good is
not the primary focus of government that we have had problems.

Usually, the people arguing for this kind of thing argue this
way because they think they have a greater chance of getting
power by yoking themselves to the people. Wherever the people
go, they go?and they will swear they were there first. But it is
demagoguery, literally. And it can create the likes of a Hugo
Chavez. And this sort of reasoning can also form the basis for a
regime like Vladimir Putin?s in Russia. (Protect me and give me
some stability and we will forgive your use and possibly abuse
of power. But that argument though is for another time.)

So is a policy something the people want or isn?t it. Maybe it
is or it isn?t but that ought not be the issue–whether it is
good or bad for the country ought to be the focus of attention.
And, if it is good, a statesman, as opposed to a politician,
would bring the people along with him?or her.

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One of my favorite “reads” are almanacs. From the formerly named Information Please almanac to the Old Farmer’s Almanac, these handy paperback books contain a wealth of information on virtually any subject, particularly the more generalized tomes such as Information Please.

In November 2005, I visited my locally owned drugstore and found that they had free copies of Grier’s Almanac available for customers. Similar in design to the Old Farmer’s Almanac, I took a copy home with me.

Although not peppered with stories such as can be found in the Old Farmer’s Almanac, Grier’s contains the usual “zodiac” information which farmers in time’s past would rely on to help them determine when to plant. In addition, you can find information on daily weather predictions, a fishing calendar, an exhaustive list of holidays for the year, and interesting chronological information on events that happened on particular dates throughout history. In the back of the almanac is a section devoted to all kinds of classified ads.

As with most almanacs in this particular genre, Grier’s has its share of ads. Some are helpful and include ads for insurance and gardening, while others are bizarre and include ads for oils and candles to help make your opposing lawyer stupid. Okay, if it works than that is great!

Perhaps the most interesting aspect of Grier’s is that 2006 represents their 200th anniversary edition. For two straight centuries the almanac has been published including throughout the Civil War period, a remarkable feat indeed.

Grier’s is written for the southern states only from Virginia to Texas. As mentioned, copies are free and can be found in many drugstores, feed and seed establishments, and retail outlets throughout the south. Annual circulation reportedly exceeds three million copies.

Congratulations to Grier’s Almanac Publishing Company of Atlanta for 200 consecutive years of service!

Copyright 2006 — Matthew Keegan is The Article Writer who writes on a variety of topics including: advocacy, automobiles, aviation, business, Christian themes, family, news, product reviews, travel, writing, and more. Please visit Matt’s blog for absolutely stunning and humorous writings from the master himself!

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Mac cosmetics are just the type of cosmetics women are looking for. Mac cosmetics can change you, in a matter of minutes, from the average looking, ordinary, girl-next-door into a stunning beauty. Mac cosmetics have a whole range of makeup, haircare, and skincare products for you. For that special evening out, all you need is your set of Mac cosmetics and some time in front of the mirror. However, Mac cosmetics are, after all, only cosmetics. As soon as you remove your makeup, the beautiful old you seems to disappear. How would you feel about having a glowing complexion, lovely skin and a head of shining, healthy hair - all achieved without constantly using makeup? Sound good? Well, it’s true, and is now very much achievable! Mac cosmetics have recently introduced skin care products that will make your skin glow radiantly without constantly putting on makeup. In addition, they have developed products that will make your hair and complexion beautiful all day long without any makeup. In fact, tests conducted on a group of healthy, female volunteers with age ranging from 40 to 65 years old exhibited clear signs of improvements in wrinkle reduction, skin softness, hydration, smoothness and firmness when using these new Mac cosmetics.

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About The Author

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Publisher

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Most folks who professionally manage Pay-Per-Click campaigns know the fundamentals of how to achieve an optimum CTR:

1) Place the keyword(s) in the ad title.
2) If possible, place the keyword(s) again in the body of the ad.

3) Create multiple variations of each ad and rigorously test until you arrive at your optimum ad choice/choices.

But, what if you’ve done that already and your results are still less than they should be? Do you just give up and accept substandard results?

I have a mutual fund PPC client (AdWords onlyContextual Ads Enabled). I keep him at or near “top bidder” status for each of his campaigns. The CTR for keywords in his particular “niche” was excellent, but he also wanted to get PPC traffic from people doing more generalized mutual fund searches. Despite following PPC Best Practices, his more “generalized” campaign CTR was less than I believed it should be.

In our last meeting, he happened to mention that the company got a very positive write-up in Fortune Magazine. A few days later, it dawned on me that “name dropping” the Fortune Article could lead to a much higher CTR series of ads. So, I created some…

The former ads were:

“Keyword” Mutual Fund

Learn More About (Client Name’s)

“Keyword” Mutual Fund
www.clientname.com

The new ads are:

“Keyword” Mutual Fund

(Client Name) - “Keyword” Fund Featured

In February Issue of Fortune Magazine

www.clientname.com

The rise in CTR was immediate and outstanding. Two weeks after the ads launched, I formally presented the results to the client. For the client’s “International Mutual Fund” Campaign, the new ads had a CTR of 1.2% compared to .4% for the old ads. For the client’s “Global Mutual Fund Campaign”, the new ads had a CTR of .4% compared to .1% for the old ads. For the client’s “Environmental Mutual Fund” Campaign, the new ads had a CTR of 3.9% compared to .9% for the old ads. The client was extremely impressed with the exponential increase in traffic…and his CPC even went down slightly during this time period.

The lesson to be learned is this: By legitimately creating a nexus between your company and an industry “authority” (like Fortune) and writing that authority into your PPC ads, you have the potential for a very noticeable CTR increase.

If you professionally manage PPC campaigns, ask your clients about any noticeable recent PR/media attention they might have received. Perhaps, they’ve already made mention of it on their website. Not every bit of PR can turn into a high-performing PPC ad, but if the PR came from a source well known and respected by the client’s prospect base, it behooves you to test a PPC ad based upon that exposure.

If you manage your own campaign, you can establish credibility with your audience by creating ads that legitimately link your business to an industry authority. If 10 firms are trying to sell the same widgets through PPC, prospects are more likely to click on your ad if you mention that your widgets were featured in “Widget Magazine (the Widget Authority Source for the Widget Industry)”. You will distinguish yourself from your competitors and reap the benefits of doing so.

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